When DIVE and The Collective partnered with Showcase Cinemas to introduce Suckies’ much loved Yog Squad to the silver screen, they invited O Street to join the adventure.
For a brand loved by families and found in supermarkets across the UK, it was the Yog Squad’s biggest outing yet.
Kids don’t fall in love with logos, they fall in love with characters…so our job was to create a world where the Yog Squad felt right at home. Timmy the Tortoise took a little longer to come out of his shell (sorry).
This brief was about world-building.
Art direction, animation, copy, sound design and storytelling worked together to create a campaign that felt authentic, playful and unmistakably Yog Squad.
From pre-show idents and cinema trailers to social content and digital campaigns, every touchpoint was designed to feel like part of the same adventure. Wherever families met the Yog Squad, it felt unmistakably them.
The campaign rolled out nationally across Showcase Cinemas, digital and social, introducing the Yog Squad to thousands of families in a whole new setting.
“Handing over a much-loved UK brand world takes trust. O Street understood the Yog Quad from day one. They brought flair and personality to the entire campaign and we love the result!”
– Gemma Cole, Partner, Dive (sister agency to Pearl & Dean)
