Saltwater, sushi and broken necks (or, seven steps to a stellar fishing trip)

The O Street way—besides ‘tea at 3’ and ‘put that scalpel down before you hurt yourself’—can perhaps best be summarised by our insistency on piling into a fishing boat to slay a handful of helpless Scottish mackerel every year. This year’s fishing trip on Loch Fyne was a belter. Here’s seven steps to a successful fishing trip.

Step one is piling into your Soviet tank. Don’t forget to gas it up.

Step two is the reel work. Get on the water and bring in some fish.

Step three is soaking in some landscapes—when you’re right in the middle of the best Scotland has to offer, you’ll want to look around. This year we saw castles, rugged hills, and the seaside abode where George Orwell wrote 1984.

Step four is getting your hands dirty by cleaning your fish. If you want that tasty meat, you’ve got to break some necks and rip out some guts. Is it worth it? Yeah. That’s the circle of sushi life.

Step five is remembering that you’re really dang cute and smiling for the camera.

Step six is finding adventure in everything you do (and seeing who can strike the best Lord of the Rings pose). We’re only here for a short while. Try to enjoy it.

Step seven? Drink too much saki and flail your way through Flaming Lips covers (accordion required).

See ya next year, fish.

Colour in Music - Green

#9 Colour Countdown – Green

Number two in my top ten album cover colour associations—is Green! Yup, just green, but arguably always combined with a touch of black. As I write this, it is a pretty topical subject, with Charlie XCX’s brat album bringing album...
O Street designer Andrew Johnston yellow chair portrait by Peter Dibdin

Andrew joins the O Team!

We’re delighted to introduce the latest recruit to the O Street gang, Andrew Johnston! An alumni of Glasgow School of Art, Andrew is an experienced designer with a tonne of industry experience from BBC Creative, Alphabetical and Studio Form. Outside...
Colour in Music - HERO

#10 Colour Countdown – Yellow and Pink

When designers choose colours for their projects, there are a thousand different factors at play. Firstly of course is the brief, what the client wants to say with the work. Colour choice helps us reinforce that message. But, what a...

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.