Making (and breaking) the poster grid

You can participate in contributing to the 2016 identity for Graphic Design Festival Scotland. In a pretty dang cool move, the team behind the festival have made available assets to make posters like one the below, by Warriors and Freytag Anderson.

GDFS

As with most good design briefs, it comes with some rules: use this template, that grid, only these assets, etc. When we took to answering the brief, we acknowledged said rules…and promptly broke them.

GSFS – O Street GDFS – O Street

We wanted to push the brief, so we had a think and found inspiration in midcentury abstract expressionist Robert Rauschenberg.

ba45e66473d15a7123dd8830dd764f31

While most of Rauschenberg’s work is full-on, one of his best known pieces is a seemingly blank page; Erased de Kooning Drawing, 1953.

EdeK_98.298

Rauschenberg was interested in the physical rigour and meticulousness it would take to erase such a maximalist object. De Kooning, knowing his intention, gifted him a drawing thick with layer upon layer of materials. It took Rauschenberg weeks to erase it. A ‘typical’ de Kooning, Woman Standing–Pink, 1954-55, below:

4059.DEKOONING-1970-700x934

Our ‘erased’ posters were quite a departure from the brief, so we also did a series of posters with a similar concept but different approach: taking the maximalist GDFS brand toolkit and making it minimalist by only using one design element.

GDFS – O Street GDFS – O Street GDFS – O Street GDFS – O Street

For our studio this was an exercise of how we like to work: both answer and challenge the brief. We find it’s good for us and great for clients if we end up in a place where we’re saying “we know what you asked for, but what if…”—it’s in the wiggle room where things get interesting.

GDFS is an international festival celebrating and challenging design. It takes place in Glasgow from 17–23 October. O Street will be there and you should, too.

What does Brand Strategy actually mean?

Many people talk about brand strategy, but what does it actually mean? Choose the recipe before buying the ingredients You could say that a brand strategy is a recipe for your business, it tells you: what ingredients you need to...

Boshi says メリークリスマス (Merry Christmas)

Boshi has long been the star of O Street’s window. Waving tirelessly at every passerby, she’s become a bit of a local celebrity in the community!   To get us in the festive spirit, we cracked out the paint pens...
O Street Animation and Motion Designer, Kevin Biggins by Peter Dibdin

We need to talk about Kevin

If you follow us on Instagram, you might have seen a new face in our Millport reel we shared this week—consider this your formal introduction to the latest O Streeter, Kevin Biggins! Kevin is no stranger to the studio; he...

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.