Big Pulse Dance Alliance

Band together

A partnership of 12 dance festivals across the European Union came to O Street to help unite under one brand.

The alliance is brought together by their shared aim of developing and strengthening the contemporary dance sector.

Big Pulse by Vojtech Brtnickty, Tanec Parah festical. Branding by O Street.

Image courtesy of Vojtech Brtnicky, Tanec Parah Festival

Dynamic Big Pulse Logo Animation

The brand needed to clearly showcase their emphasis on contemporary dance and their creative, diverse and inclusive attitude to the art sector. An extra challenge was to create a flexible identity to work across each country’s audiences and contexts.

Big Pulse simplified logo, a B and a P connected by the Big Pulse signature line of movement. Brand Identity by O Street GlasgowO Street Glasgow Branding Exercise - Hand-drawn Mindmap

Our first step was simplifying the public-facing brand name to Big Pulse. After a robust round of creative, the team settled on a logo design which combines the B and P in a dynamic  wave of movement.

Dynamic Big Pulse signature line in various colours. Brand Design by O Street, Glasgow.Big Pulse signature line in various colours. Brand Design by O Street

With the launch video as one of the top priority brand touch-points, we considered motion as key part of the identity from the very initial development stages.

Big Pulse logo and signature line on merchandise and stationary. Merch Design and Brand Design by O Street.Big Pulse logo on the front of a T shirt with a signature line on the reverse. Merch Design by Scottish Design Agency O Street.

The pulse then carries the brand by working across different applications, with a variety of styles.

Dancer posed around neon line. Branding by O Street, Glasgow.

Image courtesy of RJ Muna, Dublin Dance Festival

Still Big Pulse logo on red. Logo and branding design by O Street.Simplified BP logo in various colours. Logo and branding by O Street

The brand acts to clearly showcase their emphasis on contemporary dance and their creative  contribution to the art sector. The wave and diverse colour palette make for a flexible and relatable identity that is easily integrated across each country’s audiences.

Dancer holding gold foil with Big Pulse signature line overlay. Branding and visual identity by O Street.

Image courtesy of Luca Truffarelli, Dublin Dance Festival

Big Pulse logo and signature line website mockup. Brand design by O Street, Glasgow. Big Pulse logo and signature lines in various colours. Visual identity by O Street, Glasgow

Alongside the core brand assets and video we designed the launch website and delivered a style guide document that enables consistent ongoing application of the brand.

Brand guidelines showing colour and typeface. Visual Identity by Scottish Design Agency, O Street

A more recent application of the brand was the was the welcome pack for the 2022 Intensive Residency that Big Pulse hosted in Drakamollen, Sweden. An inspiring week of speakers, discussions and practical activities served as creative fuel for its participants.

O Street Big Pulse Cover Front and Back - Design by O Street, Glasgow

We contrasted the bright colours and high energy of the brand with clean type layouts, allowing the pulse to be an expressive element on the page. This energy was reinforced with simple elastic loop binding in different brand colours, a cost effective choice that allowed for the booklet to be easily dismantled, shared and pinned up by participants, taking on a unique form for each reader.

O Street Big Pulse Intensive Leaflet Open Spread. Design by O Street, GlasgowO Street Big Pulse Intensive Leaflet Spread. Design by O Street, Glasgow

“The branding created by O Street has brought Big Pulse to life and has given us the tools, not only to promote our network, but to spotlight artists, engage audiences and grow contemporary dance across Europe.” – Ruth Riordan, Big Pulse Dance Alliance

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