Saltwater, sushi and broken necks (or, seven steps to a stellar fishing trip)

The O Street way—besides ‘tea at 3’ and ‘put that scalpel down before you hurt yourself’—can perhaps best be summarised by our insistency on piling into a fishing boat to slay a handful of helpless Scottish mackerel every year. This year’s fishing trip on Loch Fyne was a belter. Here’s seven steps to a successful fishing trip.

Step one is piling into your Soviet tank. Don’t forget to gas it up.

Step two is the reel work. Get on the water and bring in some fish.

Step three is soaking in some landscapes—when you’re right in the middle of the best Scotland has to offer, you’ll want to look around. This year we saw castles, rugged hills, and the seaside abode where George Orwell wrote 1984.

Step four is getting your hands dirty by cleaning your fish. If you want that tasty meat, you’ve got to break some necks and rip out some guts. Is it worth it? Yeah. That’s the circle of sushi life.

Step five is remembering that you’re really dang cute and smiling for the camera.

Step six is finding adventure in everything you do (and seeing who can strike the best Lord of the Rings pose). We’re only here for a short while. Try to enjoy it.

Step seven? Drink too much saki and flail your way through Flaming Lips covers (accordion required).

See ya next year, fish.

O Street are hiring! Team photo in from of the Bank Street Design studio in Glasgow.

Are you ready to take a seat?

We’re hiring! O Street are looking for two talented and ambitious graphic designers to join our Glasgow studio, who can help bring our ideas to life. Designer – Minimum 5 years experience You will already have expert knowledge of all...
O Street Partner, Keli Mitchell portrait by Peter Dibden.

O Hello Keli!

Say hello 👋 to Keli Mitchell who joins the O Street studio as Partner, alongside founding partners, David and Neil. With 25+ years of creative industry experience, she knows a thing or two about what we do here at O...

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.