O Fishing

We’ve gone away fishing again! I’ll admit, we’re a bit late in sharing our reportage of the trip this year, but there’s a reason for this, and thankfully it’s not because of a man overboard, or raw-fish-related ailments.

As per tradition, we’ve made an arthouse-adjacent short film to document the trip, but this time we took the time to reflect on why we started O Street in the first place (15 years ago this month!), what makes us who we are and why we do what we do. Give it a watch!

Book Shelf highlighting Counter Print Animal Logos Book featuring CUB Studio Bear logo designed by O Street on the spine.

Books are dead, long live books!

Counter-Print has just published a beautiful book of Animal Logos. Even if we didn’t feature (ahem… on the spine), we would probably have bought this one anyway. Great design publisher and cute animals — how could we not? The logo...
GFF24 20th anniversary Branded Campaign by O Street Glasgow

GFF24 Film Picks

Oh, it’s a special one… Glasgow Film Festival celebrates its 20th year! We’ve been talking about the GFF24 programme in the studio for months, so as is tradition, here are our picks for 2024!   Kevin – Love Lies Bleeding...

What does Brand Strategy actually mean?

Many people talk about brand strategy, but what does it actually mean? Choose the recipe before buying the ingredients You could say that a brand strategy is a recipe for your business, it tells you: what ingredients you need to...
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