i love google

When I studied at the Glasgow School of Art there was 30 of us sharing the one Mac and we shunned technology for the smell of the caseroom or the scratch of a pencil. I say this to highlight how unlikely it is that I would ever make the following statement:

“I love Google.”

Don’t tell my wife, she won’t even let me read the Kindle in bed, but I do love Google. From the practicality of Google Hangouts and the slickness of their apps on the iPhone, to the GMail plug-ins in Chrome you never knew you needed (if you haven’t dabbled yet, have a look at Rapporative!).

But what I love most is the gentle, almost human nudge I get daily when I rush out an email and forget to attach.

‘Now David son, you’ve forgotten to attach that file again haven’t you, do it now and you’ll do much better next time.’

‘Aw shucks, thanks again Google!’

Book Shelf highlighting Counter Print Animal Logos Book featuring CUB Studio Bear logo designed by O Street on the spine.

Books are dead, long live books!

Counter-Print has just published a beautiful book of Animal Logos. Even if we didn’t feature (ahem… on the spine), we would probably have bought this one anyway. Great design publisher and cute animals — how could we not? The logo...
GFF24 20th anniversary Branded Campaign by O Street Glasgow

GFF24 Film Picks

Oh, it’s a special one… Glasgow Film Festival celebrates its 20th year! We’ve been talking about the GFF24 programme in the studio for months, so as is tradition, here are our picks for 2024!   Kevin – Love Lies Bleeding...

What does Brand Strategy actually mean?

Many people talk about brand strategy, but what does it actually mean? Choose the recipe before buying the ingredients You could say that a brand strategy is a recipe for your business, it tells you: what ingredients you need to...

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.