Last.fm Mix Tape

Last.fm celebrated 10 years of scrobbling in December 2012. O Street were employed to develop a piece of print to celebrate this exciting milestone.

We developed a concept based on the familiar and much loved cassette format. A concertina booklet charting trends over the last 10 years was placed in a plastic cassette case and sent out to Last.fm’s most dedicated followers.

The initiative was hugely successful and no doubt prompted many people to dig out those cherished compilation tapes from their youth. Although Neil-O has been banned from playing his early 80’s boyband mix tape in the studio.

Creative By Nature Landscape image

Creative by Nature

During Mental Health Awareness Week, this Creative Boom insight struck a chord with us: “Add some 3pm joy”. A clever and creative prompt. That post-lunch slump? Real. A creative mental block? Familiar. There is a small solution to be found...
Colour in Music - Pink and Green

#1 Colour In Music — Pink & Green

It’s been easy to talk about individual colours, but the real alchemy of colour usage comes when you find a combination that resonates. In music, for me, the combination of Pink & Green does that. It’s not an obvious colour...

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