BuildX Studio

Better building

BuildX Studio is a design & build architecture studio with a difference. They needed a new brand to reflect their bold approach and capture the personality of the company and its people.

BuildX Studio Branding Project by O Street - Logo Design on Kenyan building site landscape background

Formerly Orkidstudio, the architecture outfit and their new sister organisation have grown into a disruptive and innovative company. They came to O Street to give them a new visual voice as strong as their ethos.

BuildX Strategy and branding workshop BuildX Strategy and branding workshop

It was important to the BuildX team to meet with the designers working on the project, and we obliged (it’s not everyday you get to see a full workshop of women learning construction skills or kiss a giraffe). The immersive site visit was essential to seeing how the BuildX team and their sister organisation Buildher operate together.

BuildX Studio branding animation - Design. Build. Better in pink with yellow, blue and pink shapes on navy blue backgroundBuildX building site in action - worker with new logo design on their hardhat. BuildX logo building block animation - blue pink yellow and turquoise on off white background

We knew that BuildX wanted to stand out from the crowd. Their projects are all about collaboration and innovation, so we pulled together different geometrics shapes to craft a bespoke logotype of colourful building blocks. The shorthand ‘X’ logo stands our from a distance.

BuildX Studio Print Brochure Design application mockups - training packs in navy, pink and yellow on a light grey background BuildX Studio letter headed paper and business cards. Branding by O Street. BuildX Studio Branded Presentation layout and design on light grey background
O Street's BuildX brand identity and website design.

Website design by BuildX Studio

These bright contrasting colours went on to form a key part of the wider identity, being used across different print and screen applications to bring the brand to life. The logo breaks down into individual blocks, forming vibrant patterns or visual infographics.

Subbrand, Buildher BuildX brand logos on off white background

Buildher focuses on construction skills training for young women, providing opportunity and inspiration through learning and employment. As a sister organisation to BuildX, we wanted to create a complementary logotype with its own confident voice.

Buildher group wearing overalls with the new logo design embroidered on the back. Smiling Buildher worker wearing a logo branded hardhat on-site BuildX Studio - Buildher Logo variations O Street branding for Buildx Studio's sub-brand Buildher - Build like a girl.

We switched up the expected primary colour use by making blue the primary Buildher colour and reserving pink for BuildX. Our studio created style guides for in-house teams to confidently take the identity we had crafted and get creative with it.

BuildX Studio Band Guidelines document

The result is a brand identity that really works for BuildX Studio and Buildher. A disruptive identity in the construction world, it matches the unique approach of these inspiring organisations.

BuildX logo on monochrome photographic background

“We are all hugely grateful for your work on this. We love the final logos and identity, and thoroughly enjoyed the process along the way. It was great having you out in Nairobi as well!”
– James Mitchell, Co-Founder and Director

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.