Scottish Book Trust asked O Street to help them find a voice for their annual celebration of reading and writing, Book Week Scotland.
![Scottish Book Week Campaign 'blether' Illustrations by O Street Design agency](https://ostreet.co.uk/wp-content/uploads/2019/12/ostreet-scottish-bookweek-illustration-1600x1067.jpg)
Scottish Book Trust has been transforming lives for 21 years. They inspire all ages and walks of life to come together in libraries, schools and community venues, sharing the joy of books and reading.
The campaign theme for Book Week Scotland this year was ‘Blether’, Scottish vernacular for chatting away. So we developed a hero illustration around the theme of conversation and talking stories.
![Book Week Scotland Campaign Posters. Part of the Festival branding by O Street Design Agency](https://ostreet.co.uk/wp-content/uploads/2019/12/3_Dual_Poster.jpg)
![Scottish Book Trust, Book Week Scotland Campaign Printed Collateral - Festival Brand Identity by O Street Glasgow](https://ostreet.co.uk/wp-content/uploads/2019/12/3_BookBookMarks_2.jpg)
We illustrated a range of posters and posts to highlight the colourful community of characters the festival pulls together.
![Scottish Book Trust - Book Week Scotland 2019 Blether Campaign](https://ostreet.co.uk/wp-content/uploads/2019/12/1_Poster_flyers_2.gif)
![Scottish Book Trust Soundcloud Audio Books - Book Week Scotland 2019 Campaign Branding by O Street](https://ostreet.co.uk/wp-content/uploads/2019/12/2_Mac_Soundcloud.gif)
![Book Week Scotland 2019 Social Media Campaign assets by O Street Design Agency](https://ostreet.co.uk/wp-content/uploads/2019/12/3_Twitter_Post.gif)
![Book Week Scotland Blether Campaign 2019 - Festival Identity by O Street Design Agency](https://ostreet.co.uk/wp-content/uploads/2020/01/ostreet-scottish-bookweek-blether.jpg)
Scotland’s finest authors, poets, playwrights and storytellers bring the packed programme of events and projects to life. We aimed to match that creative energy through playful animations and posts for Book Week Scotland to share on social media.
![Book Week Scotland 2019 School Posters - Festival Branding](https://ostreet.co.uk/wp-content/uploads/2019/12/3_School_Posters.jpg)
“It’s a total pleasure to work with O Street. We’re delighted with the quality of this campaign, which captures our brand perfectly, and with the help we received in visually developing the theme for Book Week Scotland this year. It’s made a hugely positive impact.” — Scottish Book Trust