As one of the biggest dye manufacturers on Earth, Rit Dye asked us to help tell the story of their planet–friendly product in an animated video campaign.
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ostreet-ritdye-web.gif)
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ritdye-Earth-still4.jpg)
We all know it’s better for the environment to reuse than buy new, but Rit Dye decided to back that hunch up with a study. What did they find? Dyeing four old shirts you love produces 74% less CO2 emissions than buying four new shirts.
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ritdye-Earth-still1.jpg)
With such good data on hand, Rit wanted to share it as soon as possible—especially with Earth Day on our minds! So, they came to us with a ridiculously tight deadline. Did we scoff? Naw, we rolled up our sleeves, grabbed our favourite chunky pencils and jazz flute.
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ostreet-rit-elements2.jpg)
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ostreet-rit-type.jpg)
We quickly worked out a way to tell the story using charming characters. So, one storyboard, hand-drawn alphabet and jazzy tune later, we had a winning campaign.
![](https://ostreet.co.uk/wp-content/uploads/2019/04/ostreet-rit-earth.jpg)
Cheers!