Waiter, waiter, there’s a shark in my wine!

Co-operative Fairtrade Wine Advertisement gets the inky treatment in Glasgow's West End.

We all know the advertising game can be brutal and blood-thirsty work. I’d often thought there was something a wee bit gory about the original of this poster at our local supermarket. But hey, this isn’t the arty West End for nothing. So step up somebody with an inky and a deft stroke of genius. Looks like drinking lots of red wine might not be good for you after all.

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At O Street play and experimentation are a key part of our creative process (read about our Last.fm slip-mat or our Roadliners project) As designers we’re instinctively taught to control outcomes. For me, experimentation is about breaking some of those...

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A baptism of fire I was lucky enough to intern at O Street the summer before my final year at DJCAD. With no prior industry experience, it was a bit of a baptism of fire. Those two weeks were more...

Love is all O-round.

This month we had two very good reasons to clear the decks and order too much pizza. Neil O’s retirement and David’s 50th lap around the sun. Two milestones. Both worth marking properly. The date landed just after Valentine’s Day,...
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