O Street and collaborators Creative Concern were selected to develop a unified brand and strategy for the newly merged Cornerhouse and Library Theatre Company in Manchester. The result was HOME.
![ostreet-HOME-logo](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-logo.gif)
![ostreet-HOME-signage-5](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-signage-5.jpg)
The organisation moved to a new site in 2015, creating a multi-artform organisation that produces, hosts and supports a wide ranging programme. Following extensive research and audience engagement, we developed a brand personality in ‘The Play of Ideas’ and a new name, ‘HOME’ that was both challenging and welcoming.
![ostreet-HOME-engagement](https://ostreet.co.uk/wp-content/uploads/2016/02/ostreet-HOME-engagement.jpg)
![ostreet-HOME-engagement2](https://ostreet.co.uk/wp-content/uploads/2016/02/ostreet-HOME-engagement2.jpg)
O Street developed a dynamic type marque, launch website, extensive brand guidelines and a bespoke typeface: a kit-of-parts that will allow HOME Manchester to establish itself as a global arts brand.
![ostreet-HOME-identity4](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-identity4.jpg)
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![ostreet-HOME-guidelines](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-guidelines.gif)
![ostreet-HOME-identity-14](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-identity-14-994x663.jpg)
![ostreet-HOME-signage](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-signage-994x663.jpg)
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![ostreet-HOME-signage-4](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-signage-4.jpg)
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![ostreet-HOME-website-3](https://ostreet.co.uk/wp-content/uploads/2016/04/ostreet-HOME-website-3-1600x1067.jpg)