The Restless Spirit

Happy launch day to Outwalker—the latest whisk(e)y brand we’ve been working with… and this time, it’s Irish!

Outwalker Whiskey is a collaboration between global mixologist titans Sean Muldoon and Jillian Vose (owners of Charleston’s Hazel and Apple), ex-Irish rugby player Darren Cave and the Merchant Hotel’s former general manager Adrian McLaughlin.

We loved working with the Outwalker team and our Belfast-based collaborators SheSaid and Conor Kelly on this one. Conveying the bold brand concept, The Restless Spirit, with a custom bottle and label design—we helped them create a new Irish whiskey for a young, modern Ireland.

Stay tuned for our case study where we will share more on the collaborative work and the branding process. In the meantime, we’ll be at the launch party in Belfast tonight. Check out our socials tomorrow for some photos. Sláinte!

GFF24 20th anniversary Branded Campaign by O Street Glasgow

GFF24 Film Picks

Oh, it’s a special one… Glasgow Film Festival celebrates its 20th year! We’ve been talking about the GFF24 programme in the studio for months, so as is tradition, here are our picks for 2024!   Kevin – Love Lies Bleeding...

What does Brand Strategy actually mean?

Many people talk about brand strategy, but what does it actually mean? Choose the recipe before buying the ingredients You could say that a brand strategy is a recipe for your business, it tells you: what ingredients you need to...

Boshi says メリークリスマス (Merry Christmas)

Boshi has long been the star of O Street’s window. Waving tirelessly at every passerby, she’s become a bit of a local celebrity in the community!   To get us in the festive spirit, we cracked out the paint pens...

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.