Our two key challenges were: making the Glayva glass bottle appear as a semi transparent overlay on the wild moving background textures, and bringing the text and message to life through movement that felt consistent with the visuals.
At O Street take pride in our conceptual thinking and application of authentic visuals. However, to create the transparent bottle effect we had to dig deep into our technical knowledge of 3D rendering and a whole lot of patience!
Being part of the team that is bringing this once famous Scottish beverage back to life for a new generation was a joy. It was also another great exercise in the value of collaboration with individual specialists to make something truly magical!