Established craft beer artisans Stewart Brewing came to O Street for a rebrand with punch and colour. We gave them just that.
![O Street Packaging Brand Design Stewart Brewing Hollyrood Pale Ale Can](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beer-1.jpg)
Stewart was looking to create a unique visual style that would be instantly recognisable on the shelves while staying true to their Scottish roots.
![O Street Packaging Brand Design Stewart Brewing Stewart's Lager Craft Lager Bottle](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beer-5.jpg)
![O Street Packaging Branding Design Stewart Brewing Small Van Wrap](https://ostreet.co.uk/wp-content/uploads/2021/05/ostreet-stewbrew-brewery-6-994x663.jpg)
The main challenge we faced was crafting a stand out brand for a well loved and firmly established brewery. We needed to introduce Stewart to a new cohort of customers without alienating their current craft lovers.
![O Street Packaging Branding Design Workshop](https://ostreet.co.uk/wp-content/uploads/2021/05/O-Street_DSC00638-scaled.jpg)
![O Street Packaging Branding Stewart Brewing Contemporary Tartan Design Animation](https://ostreet.co.uk/wp-content/uploads/2021/05/O-Street_Stew_Brew_Patterns-1.gif)
After sitting down with the Stewart team to find out what mattered to them, we began crafting the new look. The Stewart brand is proudly Scottish, so we created a series of deconstructed tartan weaves to use as patterns across the packaging.
![](https://ostreet.co.uk/wp-content/uploads/2021/05/O-Street_Stew_Brew_Logo_1.gif)
![O Street Packaging Brand Design Stewart Brewing Skeleton Blues Hazy IPA Can](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beer-2.jpg)
![O Street Packaging Brand Design Stewart Brewing Small Giant American Pale Ale Can](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beer-3.jpg)
A clean, monoline logo and icon set provide crisp contrast to the energy of the pattern work.
![O Street Packaging Brand Design Stewart Brewing Multipack Cans 2 Person](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beers-1020x1378.jpg)
![O Street Packaging Branding Stewart Brewing Van Wrap Design](https://ostreet.co.uk/wp-content/uploads/2021/05/ostreet-stewbrew-van-1-1600x1067.jpg)
![O Street Packaging Branding Stewart Brewing Lorry Tarpaulin Design](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-lorry-1-1.jpg)
From delivery trucks to the boxes it arrives in, we helped Stewart ship their beer in style to customers old and new.
![O Street Packaging Brand Design Stewart Brewing Radical Road Trip American Triple Hopped IPA Can](https://ostreet.co.uk/wp-content/uploads/2021/06/ostreet-stewbrew-beer-4.jpg)
“O Street gave us a fresh look that really stands out on the shelves yet still feels true to who we are as a company. We love the branding and it all came together so well!”
– Jo Stewart, Co-Owner of Stewart Brewing
All product photography by Peter Dibdin
Reportage photography by Cameron Prentice