O Street met face-to-face with Brian a number of times to distil his vision for the brand into a creative brief and brand strategy.

Working with the owner of a startup is a different proposition to many of the global brands we work with. Brian had been thinking about this venture for several years — it was his baby and he had a clear notion of what he wanted.

The process involved refining Brian’s vision and bringing our expertise and insight to the table. Before settling on a design, we explored various routes through mood boards and early scamps.

The brand name Onozzi combines Brian’s surname (O’Neill) and his wife’s maiden name (Venditozzi). Our new identity had to provide clarity to his clients in the often complex world of specialist mortgages.

The logo on its brand pattern background displays a bold, clear form over a background of geometric shapes, a bit like a code that has been cracked. We created static and animated versions of this motif for use online and in socials.

Considered photo choices with colour washes, a restrained colour palette, a bespoke brand typeface and clean space combine in application to convey clarity of thought and a modern sense of style.

Alongside the main website and social media profiles, we built a Canva toolkit so Onozzi can create their own social media content in a consistent style, using adaptable branded photos and text.

‘We loved working with O Street. From the first workshop, they showed us design concepts that went beyond our initial ideas, creating a style that perfectly matched the brand image we wanted to create.’
—Brian O’Neill, CEO Onozzi

‘Working with people that value the importance of design and branding is both challenging (they have very high standards) and rewarding (they appreciate our craft). And when a client emails you photos of the logo we created on his office wall clock a week after launch, you know we have hit the target.’
—David Freer, O Street