Merch were looking for a fresh take on their merchandise range. As a music platform that marches to the beat of it’s own drum, the standard logo-on-t-shirt look wasn’t going to cut it. So they came to O Street to mix it up.

Model in photography studio wearing black t-shirt and red socks surrounded by various music and tech props. Merchandise design by O Street, Glasgow. Studio photography by Susan Castillo. are all about data, and we are all about making that data look good. We took inspiration from some of our previous projects with them to create some bold abstract graphics that would lend a theme to the  collection. merchandise design sketched mock-up, white t-shirt, black sweatshirt, red sweatshirt - designed by Scottish branding and design agency, O arrow graphic detail image from O Street's branded merchandise project. Abstract Data graphic for Merchandise Design project by O Street, Glasgow. Black background with white wave design. grey sweatshirt with a black and red abstract data generated print of the front and a small branded red tab on the waistband. Split image showing detail of abstract music data printed on a black t-shirt. The other side shows a Studio photograph with 1 model facing away from the camera the black t-shirt. Merchandise Design by O Street, Glasgow. Studio photography by Susan Castillo.

The shorthand version of the logo was used as a label detail on each item, tying the merchandise collection together with the brand.

Studio photography featuring 2 models, 1 facing away and 1 facing towards the camera. Both are wearing the Merchandise - a white t-shirt with red print with Logo design. Merchandise designed by O Street, Glasgow Photography by Susan Castillo.

To show off the fresh gear, we brought in our favourite models for an experimental shoot with the talented Susan Castillo. Mixing up dynamic poses with musical props brought the products to life and provided with a bank of images to work with. For both their online shop and on social platforms. 

Studio photoshoot with model facing away from the camera, showing the back print on Last. fm white t-shirt with red backprint. Design by O Street, Glasgow.Studio photoshoot with 1 male model facing away from the camera and various music props. He is wearing a black t-shirt with white print of abstract date graphics back print. Merchandise Design by O Street, Glasgow. Studio photography by Susan Castillo.Lifestyle image of Merchandise Sweater in Studio Photography

Lastly, we curated the merchandise website, stripping the theme back to a minimal design that matches the clean cut style of the content.  

“We couldn’t have asked for more. I absolutely love what O Street have delivered and even ordered one of everything for myself, before it all sells out!”
– Matt Clark,

We are an independent design studio, applying craft and hard work to drive your brand in the right direction.

If you’re interested in working with us we’d love to hear your story.